Restaurant Feature

Pancake House: fluffy pancakes and other all-day breakfast meals

By on July 31, 2016

The soft opening of Pancake House’s branch at Robinsons Galleria in Cebu was the only reason why I paid this relatively new mall a quick visit.

This Robinsons establishment opened back in December 2015 along with another super mall located south in the city. You can only imagine the ensuing traffic jam when both malls opened their doors simultaneously during the holiday rush.

I’ve since shied away from either mall probably because I work near Ayala and that everything I need and want are already there. But for Pancake House’s 123rd branch in the Philippines (and 5th in Cebu), I made an exception.

You see, Pancake House is one of my parents’ favorite brunch places back in my hometown. I thought to myself that their pancakes must be really good as they often frequent the restaurant, especially right after the Sunday service.

Pancake House - Caramel Banana Walnut

Caramel Banana Walnut

During the media invite, I finally understood why my folks loved Pancake House. Their pancake has just the right amount of ‘fluffiness’ so to speak. The one that I tried by the way was the Caramel Banana Walnut. Unfortunately, their brewed coffee was not yet available at that time, so I had to pair my pillowy pancakes with their House Iced Tea.

My blogger-friends Caloy and Channel also ordered other items in the menu. I got to sample the House Specials Set, the restaurant’s little-bit-of-everything in one plate and the Beef Tapa, which came with a perfectly cooked sunny side up egg.

Pancake House - House Special and Beef Tapa

L-R: House Specials Set and Beef Tapa

Their Classic Pan Chicken is also a must-try, which is one of the iconic dishes that Pancake House has been known for. But if I should find myself again in this Pancake House branch, I hope that they will also serve the Spicy Maple Danggit and Chorizo dishes, two of Cebu’s breakfast favorites.

“Pancake House is actually a Filipino brand and not an imported franchise,” Marc H. San Juan, Pancake House’s Senior Marketing Manager, clarified to us during our brief post-lunch chit-chat. He added that the restaurant opened its first store back in 1974 and has continued to grow in number since then.

Their menu and over-all look have also adapted to the changing times. The interiors are noticeably brighter and more casual to appeal to the younger generation. Even their branding is very straightforward – #itsnotthatcomplicated.

Pancake House - Robinsons Galleria Cebu interiors

The company (PSE:PHI) is also now composed of 14 different brands after it bought Max’s Group in 2014. With a bigger restaurant portfolio, it’s now considered to be largest restaurant group in the Philippines.

That’s why I wouldn’t be surprised if there will be another Pancake House branch that would open here in Cebu or elsewhere in the country.


Pancake House
Robinsons Galleria Cebu
Gen. Maxilom Ave Extension cor. Sergio Osmena Blvd., Brgy. Tejero, Cebu City
Open during mall hours

Disclosure: While the blogger was invited by Pancake House, he maintains full editorial control of this blog entry.



Brennan Mercado
The Philippines

Brennan is an electronics engineer by profession. From time to time, he gets to travel beyond his office cubicle, try new restaurants or catch up with his terribly long list of unread books. He likes museums, spicy food and talking with habal-habal drivers. For now, he's still deciding on whether to play Pokémon GO or not.

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